Up at 5AM: The 5AM Solutions Blog

The Key to Driving User Experience in Life Sciences and Healthcare

Posted on Thu, Oct 10, 2013 @ 06:00 AM

This week we’re going to introduce the first post of a series on driving user experience (UX) design in the life sciences and healthcare based on the crucial element of personaA persona is a stand-in for a real user - it’s a detailed description of an archetypal user, attempting to capture a bit more about them than just their job role - to understand a bit about their motivations, cultural filters, likes and dislikes, etc.  Personae allow us to think like the user and become advocates for their needs.  We name our personae and talk about them as if they were real people - because in a sense, they are.  We drive the construction of these personae by interviewing real users or surveying the marketplace.

Read More

Tags: UX, design, heath IT, biomedical, persona

GET OUR BLOG IN YOUR INBOX

Diagnostic Tests on the Map of Biomedicine

MoBsmCover

Download the ebook based on our popular blog series. This free, 50+ page edition features updated, expanded posts and redesigned, easier-to-read maps. 

FREE Biobanking Ebook

Biobanking Free Ebook
Get this 29 page PDF document on how data science can be used to advance biorepositories.

 Free NGS Whitepaper

NGS White Paper for Molecular Diagnostics

Learn about the applications, opportunities and challenges in this updated free white paper. 

Recent Posts