Up at 5AM: The 5AM Solutions Blog

In our first two blog posts on color in UX design, Color Limitations and Color and Emotions we looked at some interesting facts about color and some of the context around their meaning. Part three brings these ideas together and provides tips for choosing color palettes for you designs and graphics.

Mention Thanksgiving to any American and they will paint a picture in their head with gold, orange, red, and brown hues. It will also likely invoke a sense of family, gathering, and thankfulness. But color and the emotions we associate with them are not exclusive. If I were to show you a picture of red roses, a champagne bottle with an orange label and a gold foil box of chocolates, you would see the same colors but perhaps think of a different holiday and a different emotion.

This is the first in a three part post on color. This first post addresses some common drawbacks to using color; the second, Emotion and Color, examines common emotional interpretations of color; and the third, Designing A Color Palette, presents some approaches and tools for building a color palette.