In a previous blog entry we discussed the use of personas in developing an effective user experience. One persona we introduced was the biomedical researcher. This is obviously a very broad category, so let’s break it down a little bit.
Even in a digital world, the term "Above the fold" still matters. "The fold" is a term that comes to us from the newspaper industry and simply refers to news items on the front page of a folded newspaper that the editor thinks will engage readers. Why does such an anachronistic term matter?
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This week we’re going to introduce the first post of a series on driving user experience (UX) design in the life sciences and healthcare based on the crucial element of persona. A persona is a stand-in for a real user - it’s a detailed description of an archetypal user, attempting to capture a bit more about them than just their job role - to understand a bit about their motivations, cultural filters, likes and dislikes, etc. Personae allow us to think like the user and become advocates for their needs. We name our personae and talk about them as if they were real people - because in a sense, they are. We drive the construction of these personae by interviewing real users or surveying the marketplace.
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Tags: UX, design, heath IT, biomedical, persona
