Whether you call it a personal health record (PHR) or a personally-controlled health record (PcHR), the notion of a person-centered, self-managed electronic medical record is seen as both an essential byproduct/outcome of health IT and its core value. I certainly yearn for the day where I am at the center of my electronic health record, flowing my health information through and among my physicians, so that my entire health care team has a clear and complete view of my health. But away from people like me in the “health IT” field, apart from the DC echo chamber, do people care about managing their health, digitally? ...Or at all? Are PHRs on the 2012 “in” or “out” list?