You might remember that back in 2007 and 2008, no publication felt quite right unless it included at least one trend piece about the trendiest scientific and social development of the time: the spit party. Back then, companies like 23andMe were brand new and for less than $500, you could delve into your ancestral genetics, plus get a peek at your genetically encoded health risks and predispositions. After buying a kit online, you would spit into a receptacle, mail it to a lab, and have your results returned in a few weeks.
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Tags: precision medicine, social media, 23andMe, consent management, Genes for Good
According to Murray Aitken, Executive Director of the IMS Institute for Healthcare Informatics “Social media is where the patients are.”
Tags: FDA, social media, pharma
In an article in Nature Medicine, Craig Lipset, Pfizer's head of Clinical Innovation for Worldwide Research, points out the elephant in the lab when it comes to modern clinical trials and social networking:
Tags: clinical trials, social media, 5AM customers